Building on the successful collaboration at Labelexpo America 2024, Martin Automatic, ETI Converting, LEMU Group and Lundberg Tech will be collaborating again at Labelexpo Europe. The four companies will be showcasing a live production job for Mirmar SA, a Spanish label converter.

Martin Automatic, a global leader in web handling technology, is proud to announce its participation at Labelexpo Europe 2025, taking place September 16-19 at Fira Barcelona Gran Via. In an exciting industry collaboration, Martin Automatic will partner with ETI Converting, LEMU Group and Lundberg Tech to showcase a live, end-to-end production line on the show floor – a first for the European trade show.

The collaborative exhibit will produce a real finished product for Mirmar SA, a Spanish label manufacturer, offering attendees a rare opportunity to witness high-performance machinery in a working environment. From unwinding and splicing with Martin Automatic’s renowned non-stop roll-change technology, to in-line coating, printing, and converting, the process will culminate in finished rolls and clean waste management – all in real time.

 This unique partnership pushes the boundaries of the industry, highlighting the power of collaboration and innovation.​ The collaboration underscores the four companies commitment to transcend above global challenges and cultural or political differences, and maintain a clear focus: delivering what converters truly need.

Visit the Martin Automatic team and our partners at Labelexpo Europe 2025 in Hall 4, stand 4D37, to see the production line in action and learn how automation can transform your label and packaging operations.

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